We’ve been chatting at the office (Yeah Can Web Design Studio) about where the web is moving to and what the technology is up to for web design and web browsing. After all those are the two topics for us. Web design for our work and the consumer part for what our client’s are trying to offer their website visitors.
One of the buzz words that started about two or three years ago was Responsive. And towards the end of last year we headed into this unchartered water. Well more like we jumped in boots and all. Which is probably not a bad way of going about it. If we had known what lay in wait we would probably have changed careers rather.
But when the buzz around gets to a certain pitch you really have to take note. And one sees responsive web design used more and more. There’s some heat there.
Almost a year down the line we are still no quicker at building a responsive website, we are still testing and tweaking and we are still learning at a huge rate. It’s just not so easy to design and build a responsive site.
Every day now, almost, there are statistics flying around as to how the numbers of mobile users are increasing. And what is more important for us, how many users are accessing the interwebs with their gadgets.
So today we did something at the office that was rather illuminating. And in fact we should have done this long ago. We actually tested our own websites as to mobile gadget use. Duh. How slow can you be.
Of course we have seen the little phone and tablet icons appear in our analytics results. But actually checking the overall stats had not even occurred to us. Bad I know.
So here are some surprising results.
Our own business website which is for Yeah Can has a surprising small number of mobile gadget visitors. In fact only 12% of our visitors use a mobile device to visit our website. Perhaps it’s because people are at work and are using their desktop work PC? Whatever the reason we thought it would be higher.
A website we maintain and promote is for our keywords. Responsive web design experts has a worse showing. Who would have thought that a website dedicated to spreading the word about responsive would have only 9% of the total of its visitors use mobile gadgets.
But here are the really surprising ones. We have a new project where we are learning about SEO practices or Search Engine Optimisation to the uninitiated. We are learning by doing. How to get onto page one of Google search. Our project is called Yorkshire.weddingvenue.info. And what we are trying to do is get this website to rank on page 1 for our keywords.
A most surprising spin off of this exercise is the mobile visitor numbers for our wedding venue site. It stands at a bumper 38% of visitors who use a mobile gadget. Wow. Presuming that wedding venues would attract a predominantly female audience, probably between the ages of 20 and 50 or thereabouts you get a real shock when you see that the uptake of mobile gadget is so high for women.
What that means is that anybody with a business website targeting that audience whether flower shops, beauty and hair products, even cars and the list goes on should be jumping up and down to get a responsive web site. You would think!
But here is the final stat we discovered. And I must admit this one wasn’t really such a surprise. Although still ended up higher than anticipated. We started a Spanish language online dating site last year with Spanish speaking friends. However, their life paths changed and we lost our linguists. We kept the website going. Well we kept it up as in alive but that was about it. Why take it down.
But we didn’t do too much extra work on it. In fact we didn’t even make it responsive. Big mistake. 42% of visitors to our Mi amor en Linea (love online) website use mobile devices to access the site. Are we missing a business opportunity or what…. Not only that, but over the course of the year, our keyword has managed to find itself quite close to page 1. With a bit of effort, such as a responsive website, we could have some success. Well maybe.
So there you have it. Dating and businesses focused on women need to hurry up and make their websites responsive. In a hurry.