The winner for modern technology gadgets can be anything else but another cool designer gadget. It can be something that makes life easier, rather than funkier. Something that extends the battery life of your favourite gadget such as your smart phone for instance.
The wondrous problem of the iPhone or equivalent is that it can do so much that its battery dies very quickly. So the sexiest design thingie will be a battery extender/charger. Thinking of that is true genius. Because rather than rushing after the technology innovation train, here is something that makes perfect sense.
It’s a revolution. Quietly. Significantly. It’s a bit like the disposable nappy. Or instant coffee. The microwave oven.Â The light bulb. The take away pizza. Nothing sexy with any of these. But they revolutionised our lives in a significant way. I know. I had kids during the time of linen nappies. Boy do I know about it.
So I hear about a company who does just that. The Mophie. And they supply the mophie juice pack air amongst other products. Never mind the cutsie name. It’s a thing you attach to your iPhone and it extends your battery life by adding more battery. How ingenious. Here are some bright spark engineers who know exactly what the issue is. Power!
Because at the end of the day, your lovely gadgets are useless without power. No more showing off, no more twittering up a storm to tell all other cool people what cooler stuff you are doing. No more Facebooking, or instagraming your photos. In fact no more photos.
All the tools that allow you to show off, announce what an awesome person your are, what amazing things you get up to, how unbelievably popular you are and so much more. None of the above are worth anything if you don’t have battery power.
Sad isn’t it. When our main way of communicating with peeps (hey you don’t know that means people, where have you been..) is reduced to 140 charactersâ€¦ And what’s more, you end up doing more twitter stuff than actual talking to each other. Imagine sitting in a group of ‘with it people’. And all they are doing is thumbing their iPhones so they can tell people who are not with them what a fabulous time they are having with people they are with but with whom they don’t have time to talk because they are thumbing on Twitter to their followers.
Does that make sense? Whatever. There’s Mophie who will allow you to do this endlessly. Hallelujah.