What on earth does marketing have to do with weddings? Anybody following me will know that my current obsession is around weddings. Tons of content being written about it. In fact if you want to read more about it go here Yorkshire Wedding Venues or Wedding Venues.
So today I was mulling over this topic of why people love their weddings. Weddings have previously been a bit of a waste of money and time quite frankly. For me that is. No disputing that many folk love the occasion and really enjoy the festivities. And so they should. Of course. No question.
Just hasn’t been something that was right for me. And I got to wondering why that could be. And perhaps the one thing that puts me off about this whole thing is the fact that so many bridal couples tend to have a wedding for show rather than for a celebration.
You might wonder if there is a difference. After all, as soon as there are more than two people celebrating, it’s for show surely. One could say this of course. However, for me there is a different yard stick. Several in fact.
If you spend money for show rather than for pleasure then you are showing off. If you are having 20 bridesmaids because your best friend had 10 then you are perhaps showing off. If you want satin as table cloths rather than normal linen you could be showing off. If you build an entire fairyland in a forest in California. You are showing off.
If the purpose of your spending money is to make a statement it’s a show. If the purpose of spending money so that people have a great time and enjoy themselves then you have a celebration. Perhaps the single one thing that explains it is that a show is about you and a celebration is about them. Your guests.
There is nothing wrong with either. However, be honest with yourself and make sure you get it right according to your intentions. It’s similar to marketing isn’t it. Starbucks isn’t really about serving good coffee. If that were all, they would be knocked over by the competition. Starbucks is about social times together. Hence the comfy seats, the wifi, the music and the never get rushed to leave vibe.
McDonalds isn’t about food. It’s all about turnover. Which makes it at the end of the day all about real estate. The best position for maximum exposure to customers. The fact that they sell unhealthy food doesn’t come into it. Really speaking.
The soda industry is selling you a sugar and caffeine rush i.e. addiction. Nothing to do with refreshing drinks for hot summer days. And they ban cigarette smoking…
So get your focus right when planning your wedding. Are you doing a show, or are you celebrating with friends. Once you have that identified in your mind, go out and spend the money. Get it right. If you do it’s a success. If you get your messages confused it’s probably not going to work.
Your friends still won’t have a good time and your show won’t be showy enough. Pick one. It will be the best decision you make. Just like cheap air travel. If they still try and sell you on comfort and luxury travel, they are confused and you will see and feel it straight away and your trip will be lousy. So get the wedding marketing strategy right. You’ll thank me for it….